Brand is the combination of properties within and outside an offering that gives it an identity and makes it distinct from others. Taken the fact that most of the markets today are saturated with companies offering similar products, developing a brand has become imperative to develop a favorable perception of the offering in the market and […]
BRAND COLLABORATION Read More »
Influencer marketing has become a cornerstone of successful social strategies. According to The 2024 Influencer Marketing Report, almost all consumers (86%) make a purchase inspired by an influencer at least once a year. A well-defined and strategic approach to influencer marketing is paramount for brands to break through the noise across organic and paid channels. This
An Influencer Strategy Guide for 2025 Read More »
